IT
BOY
Fresh. Bold. Addictive. The signature scent for Gen Z men who don't follow trends — they become them.
Walk In. Own It.
35%
Oil Concentration
Crafted with
10HR+
Performance
Fresh enough for everyday. Bold enough to be remembered.
*MEANWHILE FREAKING DELICIOUS
The Composition
Top Note
Bergamot Pink Pepper
Bright citrus with a spicy kick. Fresh, energetic, and instantly captivating.
Heart Note
Cedarwood Clary Sage
Woody and aromatic depth that grounds the fragrance with sophistication.
Base Note
Tonka Bean Cocoa
Warm, creamy, and addictive. The trail that keeps them coming back.
Fragrance Facts
1 Spray
The full story
Everyday Confidence
From college fits to late nights. Fresh enough for any occasion.
Spice & Wood
Bergamot and pink pepper open bright, while cedarwood grounds the scent.
Warm & Creamy
Tonka bean and cocoa create an irresistible, memorable trail.
Keep your bottle in a cool, dry place away from direct sunlight. Our fragrances are crafted to mature beautifully, but heat and light can alter the composition. Always seal the cap after use.
Absolutely. We never test on animals, and our formulations contain no animal-derived ingredients. Our oud is sustainably sourced and lab-cultivated to protect wild agarwood populations.
Science! We use a proprietary micro-encapsulation technique that binds fragrance oils to skin gradually. The result is a pure, alcohol-free scent that outlasts traditional eau de parfums.
Yes — our alcohol-free, hypoallergenic formula is dermatologically tested. Of the 26 common fragrance allergens, we use none. The only note you will feel is confidence.